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If the person is already a Prime member, they can exchange what you paid for an Amazon gift card. What happens to all those products that inevitably get returned to Amazon? Best of all, they are typically still eligible for Amazon Prime shipping and returns. Mike Catania, its owner, said you should avoid purchasing things that aren't on sale specifically for Black Friday. Retailers use a variety of tactics to get you to spend more.

You should be especially aware of these strategies on Black Friday. For example, Glaser said stores place more expensive items or items with higher profit margins in prominent places such as at the end of aisles, in the checkout area and at eye level on shelves.

Also, many stores avoid putting clocks on their walls because retailers want you to lose track of time and spend more. Glaser recommends setting a timer on your phone to remind you how long you've been in the store. We all have hidden triggers that cause us to spend more.

Holiday music is Freedman's trigger. The holidays and its associated sounds, tastes and events are a common spending trigger for many consumers. Be aware of this as you do your Black Friday shopping. Shopping with a companion might help you keep spending in check on Black Friday. Catania urges you to exchange credit cards with a friend until checkout.

Since you might not be able to do this in person due to the pandemic, ask a friend ahead of time if you can text or FaceTime with them while online browsing. You can both help one another stay accountable and on budget. Even if Black Friday has been a family tradition, you might want to head out without your children this year. In COVID times, this just means not showing your kids your screen while you're shopping from home. When you shop online, it's easier to avoid overspending because you're not touching items, aren't overwhelmed by product displays and can compare prices easier, said Glaser.

Plus, when you shop from the comfort of home, you won't be tempted to spend money on things other than gifts. The ICSC found 80 percent of consumers surveyed will participate in activities other than shopping when visiting a shopping center. It can be tempting to buy more than you need on Black Friday because you don't want to miss an opportunity to save.

In fact, half of those surveyed by the National Retail Federation said they shopped in stores over the Thanksgiving weekend because the deals were too good to pass up. Glaser said he interviewed one hardcore Black Friday shopper who bought eight TVs because they were on sale.

She put one in every room of her house and gave two away, he said. To avoid buying things on Black Friday just because they're on sale, stick to purchasing items on your gift list. If anything else catches your eye, ask whether you would want it if it wasn't discounted.

If you wouldn't pay full price, skip it. Hey, this year has been a nightmare and it's perfectly fair to treat yourself, but if this pushes you into debt, it's more stress than it's worth. If you know you'll end up treating yourself, factor it into your shopping budget. Otherwise, resist the urge to buy -- even if it is on sale -- by reminding yourself that you'll be getting gifts from others. The last thing you want to do on Black Friday is overspending on gifts people don't want -- such as clothing and shoes -- which is the gift most likely to be returned, according to a survey by cash-back shopping site Splender.

Rather than taking the chance of buying something someone doesn't want -- and spending too much on it -- opt for one of the best gift cards instead. Then think of the gift cards you'd like to buy for each person," said GiftCards. If you plan to get gift cards for the people on your shopping list, save money by taking advantage of special offers around Black Friday, said Hunter.

You'll see offers for free gift cards with purchases, buy-one-get-one cards and a percentage or dollar amount off certain gift cards. Another way to get cheaper gift cards is to find them selling for less than face value at sites such as Cardpool and Raise.

You'll save money if you buy an item on sale, and you'll get an additional discount by using a gift card that you bought for less than face value. Plus, using gift cards to make purchases can help you stick to your budget. If the same item can be purchased at several stores, buy it at the retailer where you can get the biggest discount on a gift card, said Hunter.

Or, buy a discounted gift card for a retailer that offers volume discounts. Then, do as much of your holiday shopping as you can at that store. Stack your discounted gift card with the marked-down merchandise to save even more. Using cash for your holiday shopping is traditionally a good way to stick to a budget, but physical cash is harder to come by these pandemic-ridden days, when more shopping is done online.

For online shopping, use a gift card that you've purchased in advance with cash from a retailer. Or, pay through PayPal -- which you can link to your bank account -- depending on the retailer.

To figure out which retailers will have the best Black Friday sales, take advantage of sites that do the research for you. Many sites can also help you find the lowest prices on the items you want.

If you're shopping online on Black Friday, compare prices at sites such as PriceGrabber before you click the buy button. That way, you'll make sure you're actually getting the best deal.

When in stores, Catania recommends using an app such as RedLaser to scan the bar codes of the item you want to buy to confirm that the price you're about to pay is indeed the best available. If a price-comparison app indicates the item you want is cheaper in another store, you might not have to go to another retailer to get that price.

Many major retailers match competitors' prices. Be aware, though, that some retailers -- such as Walmart -- exclude prices on items sold between Thanksgiving and Cyber Monday.

So check a retailer's policy online before trying to talk a sales clerk into matching a competitor's price. One way to avoid overspending on Black Friday is to shop before this major sale event, and that won't be hard this year with a drawn-out and staggered Black Friday extravaganza.

Amazon has daily deals as part of its countdown to its Black Friday sale. Walmart already is offering early bird online specials. To avoid missing early bird deals, sign up to receive email alerts from DealNews when there are deals available on products you want to buy, said Glaser. You might be able to save more money by waiting until Cyber Monday to do your holiday shopping. Catania said an analysis by Promotion Code found that Black Friday ranks as the third-best day to save after Cyber Monday and Green Monday, an online shopping day that falls on Dec.

Online retailers tend to offer more sitewide deals on Cyber Monday, said Chang. In your quest to save, don't overlook your phone. Download money-saving apps such as Coupon Sherpa to find coupons while you're shopping for extra savings, or use the Santa's Bag app for gift-list and budget tracking. And apps from retailers such as Target and Walmart will help you navigate store aisles so you can find what you need before the item sells out. You might be able to score exclusive Black Friday discounts from retailers if you follow them on their social media channels, said Chang.

Quite often, these coupons are only available to their followers on that social media outlet. Make sure you don't miss out," she said. One of the best ways to stay on top of retail promotions is to sign up for retailer newsletters , said Woroch. This will help you know which items will be on sale during Black Friday. Some retailers offer exclusive coupons in their email newsletters. However, Woroch recommends creating a new email account to receive retail newsletters.

That way, you can keep better track of offers without flooding your regular email account. Don't blow the savings of shopping online by paying to have items shipped. If the item you want is sold by several retailers, compare shipping costs. You might find that shipping fees wipe out one retailer's low price, and you can get a better deal from another retailer with free shipping.

You also might be able to avoid shipping fees if a retailer offers in-store pickup of online purchases, said Woroch. Sears and CVS Pharmacy offer a curbside carry-out option where you can have items brought to you. You also can put off your holiday shopping until Free Shipping Day on Dec.

Retailers also tend to offer discounts on this day. Keep all of your receipts from Black Friday shopping, and put them in a folder, desk drawer or place where they won't get lost.

Freedman recommends this in case you buy too much and need to return some of the items. Check major retailers' return policies to ensure you take items back in time to get a refund. If you often overspend, remind yourself of the consequences before you start shopping. This year, ask yourself why you're really shopping Black Friday sales. If you're not going to be having holidays with family or friends -- or if you're all in agreement to not spend money on one another, consider starting a new tradition.

Or use it just for self-care, which we could all use more of.



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