App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future. Now factor in the 1. In fact, studies show that the average American checks their phone every 12 minutes. You might be reading this from a mobile device right now. This is encouraging news for app developers, app publishers, and anyone who plans on developing an app. But in order to be successful in this space, two things need to happen.
These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before. If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps. It sounds simple, but all too often I app owners overlook this. So before you can get people to download your app , you need to take the time to conduct the proper research.
People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well. Last year, there were more than billion app downloads. To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading.
The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.
There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads.
Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.
Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want.
First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.
Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released?
I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid They expect all the apps published on the AppStore to be maintained regularly to meet the new IOS software updates.
AppStore so far rejected over 1,, app submissions for illegal, unsafe content. Not just with the technical monitoring of apps, they are also pretty strict on content monitoring. They do not allow illegal and unsafe content on the Apps. Like the inconsistencies in updates and content, Apple does not encourage spam. As per the numbers on the AppStore homepage, over 60 million reviews were tagged as spam.
It shows the AppStore transparency and commitment to quality. In addition to security, Apple do not apps published on their AppStore to breach your privacy. Digital Marketing, observing search patterns, crypto boom are my other pass time activities. However, 4. AppStore reviews over , app submissions every week.
AppStore is connected to 1. AppStore has users from regions Apple App ecosystem created over 2. More than half of the downloads are not from the app developer region. How many apps on average are added to the App Store every day Globally every week, AppStore reviews over , app submissions. How many people use AppStore? In , AppStore received over 50B impressions from paid advertising. How Dev-Friendly is AppStore? Same thing. If your app takes a whole lot of time to load, now is the best time to put in the effort and ensure a faster load time.
Anything beyond a few seconds and chances of you losing some percentage of your customers begin to set in. According to app usage statistics , for Millenials, that number rises to 67 apps, with only 25 commonly used apps. In , consumers downloaded This figure was on track to surpass billion in The wider availability of smart devices, as well as increasing competition in the app development market, is expected to drive this impressive growth.
This data also helps answer how many apps are downloaded in a day about million. Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps. By June , which is the last reported period by Apple, billion apps had been downloaded.
This means that, between June and June , 50 billion apps were downloaded, while between June and June , this number was 30 billion. Of course, these figures include native iPad apps also. The corresponding figures for Google Play are not available, but can be expected to be much higher. According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of It had about 2.
Android app statistics show that there were 3,, available programs for users on Play Store. Google emerged number one, ahead of companies like Apple, Windows, and Amazon. During the first quarter of , it had around K applications available for download.
Google Play and the Apple App Store led the competition by a huge margin with 2. The fact that mobile apps are relatively easier to create than computer apps, as well as their considerably lower price has translated into a growing industry that produces every year more and more, prompting the occasional steps by app stores to remove the least popular ones.
Therefore, Android users often turn to third-party stores such as Tencent to access their favorite applications. According to mobile app stats , Tencent App Store had slightly over a quarter of the Chinese app market share in , which was the highest. As of , the company has 29, publishers and 43, apps available for download. Education and business take second and third place with The communication sector has the last percentage with 2.
The least liked category in the store is photo and video. WhatsApp , also owned by Facebook, comes at third position , followed by Microsoft , musical. The app was number one in the United States 89 million and the United Kingdom 22 million. Although the Chinese market was leading globally in terms of downloads, it took the 5th position in the country.
According to mobile app download statistics , TikTok, together with its Chinese version Douyin, generated the highest revenue on iOS. Google One generated the highest amount of income on Android during the same year.
Consumer spending on games grew In alone, the industry will experience a growth of Interstitial ads are the most annoying to users since they take up the entire screen. Banner ads, on the other hand, take up less space. The money came from in-app purchases on freemium apps or buying premium games. This data point shows how difficult it is to make money on the App Store , except for a select few.
While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website. Mobile apps can boost customer loyalty, brand image, and employee efficiency. But any business needs to truly understand the inputs needed to build and maintain a successful app. This is particularly true for small businesses that tend to have limited resources.
B2B commerce is also moving at a healthy pace on mobile devices. The basic strategies are no different from what marketers will use in B2C commerce, and in fact, many new technologies are being used in this context first to reshape the purchase pathway. Most people have become more conscious of their health during the pandemic. Despite gaming being the most popular app category, smartphone apps statistics show that, as of July , only Since , this figure has hovered in the low 20s.
Nearly a quarter of all apps, especially free ones, are downloaded, used once, and then ignored till they get uninstalled to create memory space for a new download. The use of social media and messaging apps is much higher among millennials. Another indication of the popularity of social networking apps is that users spend more time on them than on any other category of apps.
The next three categories are music, multimedia, and gaming, with instant messaging ranking a distant sixth. The app usage statistics are slightly different when a smartphone user is involved in a shopping session.
With increasing age, the likelihood of spending more time on a desktop or laptop increases. While the need to be mobile responsive is clearly understood by marketers today, this major skew towards app usage should encourage businesses to invest in meaningful apps of their own.
Users spent an average of three hours daily on applications in However, mobile app usage for shows that the time has increased by over one hour for most countries worldwide. Some places have higher numbers compared to others.
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